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Trevor Day's avatar

Hi FluentInQuality, thank you so much for the article, it was an excellent read.

Like Bald, I have a question about your valuation as well.

In your reverse DCF you assume a terminal growth rate of 2.5%. Do you think this is reasonable? Why would it only be 2.5% for a luxury company? Look at Hermes, they are nearly 200 years old and currently growing in high single / low double digits.

What happens to your reverse DCF if you change the terminal growth to 6%, 8%, or 10%? It'd be an interesting exercise to see what the market is pricing in.

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Baldpacker's avatar

Great analysis overall but I'm a bit confused by your DCF calculations.

Perhaps I'm missing something but didn't you calculate that the average growth rate from 2015-2023 was 21.37% but then claiming in your reverse DCF that 21% YOY growth for the next decade would be impossible?

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